The Market Research Division works with clients to develop an initial model, do focus groups, create surveys, and collect & analyze data to aid in their decision making process. The Market Research division allows students hands on experience and heavy practice of data collection and marketing research skills. 

We have worked with Fortune 500 companies such as Nextel, Motorola, and Kraft. Additionally, the division works with local clients, like the Alumni Association, Oxford Real Estate, Dipaolo’s, and Three Trees,  and is currently working to analyze the current standing of Miami Business Enterprises and drafting a survey to help their recruitment process in the future. At the end of the semester, a formal presentation is done for our clients to report our findings.